90 %
of mail is opened by recipients while only 20–30% of emails are opened.
Mailing List
Reach your ideal customers with precision. Our targeted mailing lists connect your business with the prospects who are most likely to respond—boosting conversions, cutting waste, and maximizing your marketing ROI.
By the numbers
Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses.
90 %
of mail is opened by recipients while only 20–30% of emails are opened.
509 %
Direct mail leads generate 509% more revenue per lead than digital leads.
4-9 %
Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.
17 Days
Mail stays in the home 17+ days and is interacted with 4+ times or more.
Mailing List Options
Connect with the households most likely to need your products or services. Our consumer mailing lists let you target by age, income, homeownership, interests, buying behaviors, and more—so every mail piece reaches a high-value prospect.
Mailing List Options
Reach the decision-makers who matter. Our business mailing lists let you target by industry, company size, revenue, job title, location, and more—so your message lands on the desks of real buyers.
Mailing List Options
Get maximum local exposure. Our EDDM® lists help you pinpoint the right carrier routes so your mail pieces land in every mailbox across your target area.
Mailing List Options
Target specific USPS carrier routes with precision. Our carrier route lists let you reach every household or business along a chosen route—perfect for hyper-local marketing.
Mailing List Options
Tap into one of the most responsive audiences in marketing. New mover lists connect you with people who just relocated and are actively looking for new businesses, services, and local providers.
Mailing List Options
Reach niche audiences with unmatched precision. Our specialty lists let you target unique groups—like high-income earners, donors, hobbyists, or lifestyle segments—to match your exact marketing goals.
MAILING LISTS PRICING
While we specialize in small business marketing, our pricing structure is still flexible and varies based on the needs of your specific business. It is based on several variables such as your campaign objectives, design specifications, printing and mailing quantities, mailing list specifications, online campaign size and more. Contact us today for an instant quote.
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FAQ
A mailing list is a database of addresses — and sometimes names and demographics — that you use to send your direct mail to the right people. At PostcardMania, we build mailing lists based on who you want to reach, whether that’s homeowners in a specific neighborhood or people who match your ideal customer profile.
You can purchase a high-quality mailing list directly from PostcardMania. We’ll help you define your audience, pull a list that matches your targeting criteria, and make sure it’s ready to mail. You can also provide your own customer list if you already have one.
Mailing lists are typically priced per record. At PostcardMania, most lists start around $0.10–$0.20 per address, depending on the level of targeting. Saturation lists (for EDDM®) are the most affordable. Highly niche demographic lists cost a bit more.
Targeted List: Customized to specific demographics — perfect when you know exactly who your ideal customer is.
Saturation List: Sends to every residential address in selected carrier routes — ideal for local businesses looking for maximum reach at a lower cost.
Very accurate — especially when you source from a professional provider. We use national databases that update constantly. And before we mail, we run every list through USPS’s CASS™ certification and NCOA (National Change of Address) to ensure deliverability is as high as possible.
It depends on your business and audience. We help clients identify who buys from them most often and build a list that mirrors that target profile. If your customers are everyone within a certain area, then saturation works. If your ideal buyers share clear traits (age, income, homeownership), targeted is the better choice.
Absolutely — and you should! Your existing customers and leads are some of your warmest prospects. You can send us your list, and we’ll clean, de-duplicate, and prep it for mailing at no extra hassle for you.
They can include either, depending on what you purchase. Many targeted lists include full names. Saturation lists typically include “Resident” or “Postal Customer” since they focus on routes rather than individuals.
Yes — when you source them from a reputable provider like PostcardMania. Our lists come from compliant data sources that follow all federal privacy and consumer-data regulations. We only provide lists appropriate for marketing use and USPS-approved mailings.
We handle that for you. Your list is run through USPS address-verification systems to remove undeliverable addresses, update anyone who has moved, and eliminate duplicates. If you regularly mail your own customer list, it’s smart to update and clean it at least once every 90 days — and we can manage that process for you.
We sure can. We can help you target businesses with criteria like: radius from your location, number of employees, industry, gross income, and much more. For consumers, we can narrow down lists by characteristics like: age, zip code, income, gender, auto make/model, personal interests, modeled credit scores and MUCH, much more.
Absolutely! Just fill out the form above to access our online list count tool or call us at 855-827-8618. It is FREE and INSTANT.
We can absolutely mail to your list for you. We can even run your list through the US Postal Service’s National Change of Address software to update addresses for anyone who has moved. Pop over to our Addressing Service page, and find out how we can address and mail your postcards for you – and save you money on postage while we’re at it.
here are two main categories:
We also offer specialty lists like new movers, business lists, consumer lifestyle lists, and more depending on your goals.