PostcardMania expands marketing avenues for businesses to survive tough economy

Clearwater, Fla. October 22, 2008 PostcardMania announced they are making more promotional avenues available to American business owners to effectively help combat the countrys current economic situation. The new marketing services coupled with direct mail are intended to immediately increase companies returns on investment.

After Gendusa surveyed 450 companies websites across various industries she found what she called a horrifying fact the websites, overall, were decent looking (some were even gorgeous) BUT they were horrible in terms of being a marketing tool something that would create leads or sales, she said.

Out of 450 websites surveyed:

• Only 92 had a way to capture the contact info of the visitor and only 4 did it on the homepage! With the other 88, Gendusa said she had to search around the site to find the fill-in form.
• 29 of them left their website addresses OFF THEIR DIRECT MAIL POSTCARD COMPLETELY! and
• 118 of these businesses did not have a website at all.

In response, Gendusa added services that would give greater impact with direct mail campaigns, which include:

• Landing pages (the first of the services that has recently launched)
• Website design
• Website development hosting

Gendusa says that most prospects visit a website today before they buy. Her expanded marketing services are being launched to help entrepreneurs capitalize on the large amount of wasted leads she predicts companies are losing.

I want [the new services] to be affordable and immediately let entrepreneurs see a greater return on investment, said Gendusa.

About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazines recognition as the nations fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 150-plus people and prints 4 million and mails 2 million postcards representing more than 33,000 customers in over 350 industries each week. Visit www.postcardmania.com