How to save businesses that depend on catalogs-the secret’s out!
Clearwater, FL, June 13, 2007 – With the increase in postage rates in effect for nearly a month, some businesses are feeling the heat more than others. While many companies that mainly use catalogs as marketing are being scorched by the new restrictions and costs, companies who use postcards haven’t been affected enough to feel singed. Indeed, all postage prices went up, including the inexpensive postcard that went up from $0.24 to $0.26 per card. The postcard, however, isn’t nearly as affected due to the weight and size of a postcard being consistent, whereas catalogs are of varying weights and sizes.
Joy Gendusa, postcard marketing guru and CEO of PostcardMania, is letting the solution out to help those businesses burning alive. The trick is not to send out catalogs to mailing lists in order to get prospects, but to instead send postcards to get people to request a catalog from your business. The point is to get them interested and curious enough to call or email your company for the rest of the information. For years PostcardMania has been doing mailings for catalogers who send postcards out as their first line of promotion in order to get their prospects to request one of their catalogues. The end result for these catalogers is more qualified leads and less money procuring them.
Several big catalog companies-including J.C. Penney, Spiegel and Brighton-have for some time mailed out postcard campaigns in order to get prospects to call them or visit their website. Once a prospect is interested and requests a catalog, one is sent. This is a more cost effective way for businesses as each postcard costs less $0.35 to design, print, address, etc. A catalog can cost up to $2. Then when is comes to sending the promotion to the prospect, a postcard costs a flat rate, as opposed to a catalog that has to be weighed prior to being stamped.
According to a United States Postal Service study, 98% of consumers bring their mail in the day it’s delivered and spend an average of 30 minutes reading it on any occasion. Postcards were found to have the highest read rates of all direct mail media, compared to other media such as letters, flyers and magazines. Considering consumers are hit with over 3,000 advertising messages on a daily basis, having the highest-read-rate percentage speaks for itself. About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.
PostcardMania employs over 150 people, has seen positive expansion every year since its inception and is currently on a 23 million-dollar-revenue run rate for 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards. The underlying theme of all such accomplishments is helping companies all over the nation expand.
Each week PostcardMania prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients. Visit www.postcardmania.com
If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’s VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling 800-628-1804 x342.