Cleaning Franchise Increases Business with Direct Mail

As consumers tighten their spending belts, many are cutting back on luxury services. This doesnt bode well for the home-cleaning industry, but it hasnt stopped Merry Maids franchisee owner Rob Mascari from increasing his revenue over the past five years.

“We have seen growth each year, year over year, even through a difficult economy…we’re anticipating somewhere between 510% growth a year.”

The key, he says, is consistency in his postcard mailings. He doesnt expect immediate results, but patiently waits to see if his marketing campaigns perform and they do.

PostcardMania, a Clearwater, FL based marketing firm, has been handling Mascaris postcard campaigns since 2004, and hes very satisfied with the response.

Rob has always been a consistent marketer. He mails out 1,000 cards per week for each of his locations, says PostcardMania Founder and CEO, Joy Gendusa. He gets about 34 new customers per week, which turn into about $15,000 in total new revenue overall for the lifetime of each customerRob found something that works for his business and it just makes sense to stick with it!.

Mascari plans to continue his consistent approach to marketing in the New Year and hopes to gain even more ground in 2011.

In a year where most marketing firms are cutting back, PostcardMania continues to grow, printing 4 million and mailing 2 million postcards each week and representing more than 40,000 customers in over 350 industries.Visit www.postcardmania.com.