PostcardMania In the News

“The founder and CEO of $18.8 million postcard marketing company PostcardMania (postcardmania.com) in Clearwater, Florida, started using landing pages in 2006. Two years later, she can attribute nearly half a million dollars in orders directly to her customized landing pages, which plugs everything from industry-specific postcard campaigns to free report downloads.”

“The chief officer of PostcardMania, Clearwater, Fla., Joy Gendusa, said the mortgage industry needs to market and promote these assistance packages included in the recent housing bill to homeowners who are in need while they can still help them…”

Among those industries: dentists, day spas, art galleries, plastic surgeons, high-end landscaping, salons and home improvement companies. “Any time you are selling beauty, you have to have a beautiful card,” she says.

You can read the full article by going to Deliver magazine’s website to download the current issue and/or subscribe to the magazine.

Excerpt from interview…

JDS: How did you get into the business you’re in now? How did the Big Idea come to you?

Joy: When I had my little agency I had this gigantic client that was like 80% of our business. I could see that they were going down so I figured I’d better promote. I saw an ad for a postcard company in a magazine that marketed to the trade only. I ordered some. I got a pretty lousy product and even worse service. I thought to myself I should do this and I’ll be nice to my clients and I’ll make a stiffer, glossier card for less money – and boom! That was it! I basically said to my small group Let’s start a postcard company, we’ll call it PostcardMania – that name rolled off my tongue without even seeming to pass through my brain first! We piloted it for a few months and realized that we had a winner. That was between June and December of 1998. 1999 was our first full year.

Joy Gendusa, chief executive officer of PostcardMania (Clearwater, Fla.), recommended surveying your top 100 customers: Ask them, ‘Why do you prefer this store?’ Look for the common words that crop up. Common words that come directly from your customers – people who you know well – can help you zero in on your USB.

“If you market MORE you will pull in the business instead of those others that aren’t marketing.”

You can read the full article by going to Millionaire Blueprints and subscribing to the magazine (highly recommended) or by getting the latest issue at Barnes & Noble today!

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“The marketplace may thrive on the equal exchange of goods, but a good business needs far more than that in Joy Gendusa’s opinion…”

We cannot reprint the Tampa Bay Business Journal’s entire article, but we can direct you to where you can access the article by subscribing to your local Business Journal.