PostcardMania In the News

There is so much advice out there about marketing, and if you read enough of it, you probably have the idea that marketing is some mystical art that works every now and again for reasons unknown. But that just isn’t the case. Marketing can be consistently productive – and even predictable – if you follow the right outline. And it’s really pretty simple.

Even in an age largely defined by digital communication and technology, one traditional marketing technique still can reap benefits for mortgage brokers and originators: regular, repeated mailings. Directly and persistently asking your prospects for their business can create significant – and predictable – marketing results.

Tom Curran and My Fox Tampa Bay visit PostcardMania as apart of a series of local “Success Stories.”

Becoming the go-to travel agent for personal travelers is great, and you can do just fine by targeting that market. But if you are interested in landing clients that will take more trips, more often, we have something to talk about!

In business, you’re either growing or you’re shrinking. There are a number of proven ways to grow and not least among those is innovation. Even if you’re in a business that’s been around forever…

We dismiss the idea of building a million-dollar business because, well, you need a lot of money for that, right? You’ve got to spend money to make money, don’t you?

As it turns out, you don’t really have to spend that much.

Do you know who actually buys from you? I’m talking about the socioeconomic makeup of your best customers. Is it women 35 to 45 years old with an income of $60,000 that spend, on average, $200 on every purchase? Is it businesses with 10 employees or less? If you don’t know, it’s high time you found out. After all, you can’t clone your best customers until you know who they are.

No business can succeed without doing some marketing. A company may have a superb product, but it still won’t sell a thing unless potential customers can find out about it. But choosing the right marketing avenue is critical, especially for small businesses with small marketing budgets.

Anticipating the rate hike from the US Postal Service, the Intuit Small Business Blog asked Melissa Bradshaw, chief operating officer of PostcardMania and founder of the blog Mailing Services with Melissa, for a few tips about how to trim your postage costs.

A rundown of the single best tips for budding entrepreneurs. Read what Joy had to say.