PostcardMania In the News

If you are running a Pay Per Click (PPC) campaign and not using direct mail postcards, you are missing out on a ton of leads and sales. And if you use direct mail to promote your business, but not Pay Per Click (PPC), I guarantee potential sales are slipping through the cracks.

The founder and owner of PostcardMania in Clearwater not only survived the worst parts with only a modest decline in revenue one year, but has been growing revenue the last two years at a firm focused almost exclusively on marketing — one of the first things cut by businesses and one of the last they restart.

If you are an owner or manager in the hospitality industry, you know that business is extremely seasonal. You may have a weekend during the summer booked months in advance, while a weekend in October still has too many vacancies for your comfort. These are the times when your revenue is not where you’d like it to be.

Joy was interviewed about her book, The Ultimate Postcard Marketing Success Manual and discusses her strategies behind it.

Oftentimes, business owners have misconceptions about what marketing is. They see it as some kind of lead-generating slot machine: Sometimes it works, other times it’s just a waste of money. But you can use marketing systematically to grow your mortgage business — and it doesn’t have to be a gamble.

A good receptionist is absolutely vital to your marketing. Your office staff interacts with your patients far more than you do. If they aren’t of the highest caliber, you could lose patients.

Joy gives her two-cents on the best email marketing systems.

Even in an age largely defined by digital communication and technology, one traditional marketing technique still can reap benefits for mortgage brokers and originators: regular, repeated mailings. Directly and persistently asking your prospects for their business can create significant — and predictable — marketing results.

If you own or operate a hospitality business, chances are you have experienced a time when you didn’t have enough revenue coming in, which translates directly into not enough leads coming in. Maybe it’s because of the season. Maybe it’s because of the economy. Whatever the case may be, there is a way to market yourself so you are never at the mercy of those factors again.

Getting noticed can be tough for dentists – as there were 87,700 general dentists in 2010, according to the United States Bureau of Labor Statistics. Direct mail provides an opportunity for immediate action, and a card can serve as a reminder to make an appointment, says Joy Gendusa, CEO of Clearwater, Florida-based PostcardMania.