PostcardMania In the News

In 1998, when I started my business, PostcardMania, the first cell phone with a color screen hit the market. Facebook didn’t exist, phones absolutely didn’t fit in our pockets, and people still wrote checks in the grocery store.

The internet was in its infancy, and we weren’t saturated with tech to where it overtook our daily lives. It was new and fascinating but still relegated to a desktop.

Just two decades later, and we can’t go a single day without our smartphones in our hands, social media has replaced most personal interactions, and checks are obsolete with cash not far behind.

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PostcardMania, the $104 million marketing technology firm with over 365 staff, earned a 2024 Top Workplaces USA Today award for the first time, as well as a Tampa Bay Area Top Workplaces award for the 11th time stretching back to 2013. PostcardMania is recognized in the midsize businesses category, which consists of businesses with between 150 and 499 employees.

Top Workplace rankings are based solely on employee feedback gathered through an anonymous third-party employee engagement survey administered by Energage, the company behind the award. The confidential survey has been taken by more than 20 million employees nationwide over the award’s 15-year history and uniquely measures employee experience, including employees feeling respected and supported, enabled to grow, and empowered to execute, to name a few.

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The Tampa Bay Times partnered with Energage to determine the top 100 workplaces in Tampa Bay. Each year, employers in the region are surveyed to get an understanding of what it’s like to work in a variety of industries, and from a number of companies, to come up with our annual ranking.

For the past 15 years, the Times has conducted a Top Workplaces survey. The Times partners with Energage to be our research partner on the project.

Check out PostcardMania’s ranking here.

Two mortgage lending companies, a certified public accountant firm, a staffing business and a credit union are among the top workplaces in the U.S.

The rankings are part of the fourth-annual survey co-sponsored by Energage and USA TODAY.

The Top Workplaces USA awards offer recognition to midsize and large organizations, including those with operations in multiple markets. Employers with at least 150 employees are eligible.

Winners are identified solely based on employee feedback gathered through the Energage employee engagement survey. Companies were chosen based on the results of surveys taken over 12 months in 2023.

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Have you ever taken blurry, out-of-focus pictures before only to figure out it wasn’t your photography skills that were the problem — it was the camera lens? After cleaning the glass, your pictures were perfect. Oftentimes, in business, it’s the same way. We can operate within a fuzzy lens and not even realize it.

My business has worked with over 115,838 business owners (and counting), so I know that sometimes business owners have blind spots in their marketing. We’re all guilty of it! We don’t know what we don’t know.

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PostcardMania, the $100 million marketing technology firm with over 350 staff, has launched a new automated marketing product, Pre-Mover Daily Mailers. This marketing tool has been designed to assist businesses that want to target residents who have recently listed their homes for sale, had their home listing come under contract, and are about to move.

New movers represent a lucrative opportunity for businesses — studies show that new movers spend nearly $10,000 on average within 180 days of moving, and that they are nearly unanimous (90%) in saying they’re likely to try a new brand or company, and 88% say they’re willing to try a new service provider when moving. Research values the new mover market at $170 billion annually with over 30 million people relocating per year on average.

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PostcardMania, the $100 million marketing technology firm with over 350 staff, has launched a new automated marketing product, Pre-Mover Daily Mailers. This marketing tool has been designed to assist businesses that want to target residents who have recently listed their homes for sale, had their home listing come under contract, and are about to move.

New movers represent a lucrative opportunity for businesse studies show that new movers spend nearly $10,000 on average within 180 days of moving, and that they are nearly unanimous (90%) in saying they’re likely to try a new brand or company, and 88% say they’re willing to try a new service provider when moving. Research values the new mover market at $170 billion annually with over 30 million people relocating per year on average.

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Explore how PostcardMania’s cutting-edge Pre-Mover Daily Mailers service is revolutionizing targeted marketing by reaching new movers at a crucial juncture, offering businesses a competitive edge in engaging potential customers.

In a world where digital noise is louder than ever, a Clearwater, Florida-based marketing technology firm, PostcardMania, is making waves with a pioneering approach to an age-old marketing tactic. Valued at $100 million and boasting over 350 employees, PostcardMania has introduced Pre-Mover Daily Mailers, a cutting-edge automated marketing product designed to help businesses engage new movers at a crucial juncture: the moment they list their homes for sale or enter a contract…. Continue reading the full article here. 

PostcardMania, the marketing technology firm with over 350 staff, achieved record revenue in 2023, crossing the $100 million mark to hit $104.6 million, a new high for the company. The increase represents 8% top-line growth over 2022 in continuation of PostcardMania’s outsized post-pandemic success, in which the firm has averaged 15% annual year-over-year growth following a decade (2009 to 2019) averaging 5% growth.

“PostcardMania has really hit another level of growth since 2020, and I think that’s down to more and more businesses coming to the realization that direct mail is a real asset — one that makes a deeper, more lasting impression than digital — in today’s modern marketing mix,” said PostcardMania Founder and CEO Joy Gendusa.

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