PostcardMania In the News

The Affordable Care Act, also known as Obamacare, goes into effect on New Years Day. Although the administration recently pushed back the deadline for larger companies to provide health care coverage to their employees by a year, to Jan. 1, 2015, the clock is ticking.

Because it can be challenging for any business to comply with such landmark and labyrinthine legislation, Build recently asked two midmarket leaders how they plan to address the new laws. Heres what Joy Gendusa, CEO of PostcardMania, a $20 million, 200-employee direct-marketing company, and Trish Burr, vice president of operations at BlackLine Systems, a $25 million, enterprise-class financial SaaS provider, had to say.

Pay-per-click is a big part of our marketing efforts. As the CMO, I oversee our campaigns, and Im constantly sorting through data and trying to understanding who clicked, why he or she clicked and what we can do to maximize our return on the investment. However, there is one issue that can put a snag in your PPC campaigns and render the effort questionable: dead-end leads.

Gendusa founded PostcardMania in 1998 with no start-up capital. At the time, she was running her own business, Joy Rockwell Enterprises. Frusted that she couldn’t find a turnkey direct-mail marketing company for promotional purposes, she decided to create one.

Q: This is one the youngest midmarket leadership teams we’ve seen. We noticed that the executive bios on your website lack background information and simply describe each executive’s role. Why skip the chance to self-glorify?

Google Pay Per Click advertising is a great tool for building brand awareness and generating leads online. It can be a bit of a complicated process for some, so its important to have a good foundation in the fundamentals of maximizing your PPC performance.There are four things you should be doing for your PPC to reach its full potential.

PostcardMania, a Florida-based direct mail service, became aware of its sales lead black hole several years ago. According to Sarah Kicinski, PostcardManias Chief Marketing Officer, the marketing department would generate around 750 leads for the sales team per week, but the sales division [was] being overwhelmed and not handling every lead thoroughly, leaving many opportunities on the table.

Marketing can be a complicated process, and postcard marketing is no different. There are a lot of factors to consider when planning and coordinating a strategic direct-mail campaign. There isn’t a quick trick to getting a well-targeted mailing list or an effective postcard design. However, here are some tips for receiving great results from the start.

When it comes to online lead generation and brand building, Google Pay Per Click (PPC) advertising is one of the best tools out there for small business marketing. It gives your company exposure to tons of prospects, and when it’s done correctly, it can yield a great return on investment. Just like a great recipe there are certain things you have to do in order to get the ideal result from your PPC marketing. If you do get them right, you can enjoy a great reward.

When comes down to it, business growth is a simple formula. Generate leads and turn them into customers. The key is to do this with the most efficiency, so you create higher returns on your investment. New technologies have emerged to help you do just that.

Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may remain the same. No matter the tale, the background behind each and every business is what fuels each entrepreneurship and brand.