PostcardMania In the News

The term business marketign strategy might sound like it is esoteric or stratospheric, so lets take the mystery our of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

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As Chief Marketing Officer atPostcardMania, I am responsible for staying on top of our Pay Per Click (PPC) marketing. One day our PPC expert reported that we had paid for a click from someone who typed How to Get on McDonalds Mailing List into Google. This was a complete waste of money, because obviously that prospect doesnt want a targeted mailing list; he wants coupons for cheeseburgers, and we just cant help him with that.

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Pay Per Click (PPC) advertising, when used correctly, is a great tool for generating leads and revenue with a great return on investment. However, if youre not careful, you can end up paying for clicks from leads with no hope of generating sales and revenue from them. This is what I call a dead-end lead. I recently had my own run in with dead-end leads, and it can serve as a cautionary tale

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Postcardmarketingcan seem like a complicated process, but there are some basic fundamentals you can learn to start getting results for your dental practice right away.

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PostcardMania, a Clearwater-based marketing company, has been doing its part to help Wendy, the sister of Chief Operational Officer Melissa Bradshaw, fight Stage 4 Breast Cancer. This team of marketers started a Help Wendy Get Well campaign, which included clothing drives, assistant-for-day auctions and raffles. The CEO even spent an afternoon in a dunk tank to raise funds for Wendys treatments.

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Pay-per-click (PPC) marketing gives you brand exposure opportunities on major search engines and millions of websites across the internet via banner ads. It’s a great resource for small business owners to build their brand strength and generate new leads from their online prospects. However, it can be a complicated process. I want to show you a few things you can do to build an effective foundation that maximizes your PPCperformancethe ABCs, if you will.

Is digital marketing killing direct mail? On the contrary, studies show direct mail volume is on the rise! Still, it makes sense to integrate direct mail with online digital marketing, something Joy Gendusa calls Direct Mail 2.0. The concept of Direct Mail 2.0 addresses all of the current issues that can plague direct mail marketinginefficient/expensive follow up, delayed mailings, difficult response trackingand replaces it with a modern, integrated program.

For small businesses, direct mail marketing can be a great way to generate consistent revenue. It builds brand awareness, increases credibility and builds trust with prospective guests. Recent innovations have made direct mail even more effective by combining it with online marketing tools to create a comprehensive, integrated marketing system.

Business blogs are quickly becoming one of the most essential tools in a small business owners marketing belt. Its right there next to direct mail and delivering an incredible product (or service). For a cosmetic dentist, potential clients are searching the internet trying to find out how to get a better smile through whitening, good dental hygiene, etc. If you have a blog for your practice, each post represents another opportunity to show potential clients that you are a true expert who is passionate about helping them.

During the fall months, HVAC businesses have a huge opportunity to build their brands, gain more clients and bring in more revenue. The approach of winter creates a need for HVAC services, and all you have to do is create the right marketing campaign to turn those needs into leads, which you can then turn into revenue.