PostcardMania In the News

Postcard marketing can be complicated, just like any other marketing. However, Ive been doing it for 20 years, and Ive learned how to break it down to its most essential components.

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The National Postal Forum (NPF), the premier annual event connecting United States Postal Service (USPS) executives and mailing professionals nationwide, is ready to go digital.

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MMW has learned that The National Postal Forum (NPF), an annual event connecting United States Postal Service (USPS) executives and mailing professionals nationwide, is going digital.

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The most important aspect of any direct mail campaign is the mailing list. Obviously, it is only one part of the process, but it carries the most influence in terms of the results of your campaign. A good mailing list produces an excellent return. A bad list torpedoes your investment.

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Due to its reliable results and consistently strong return on investment, postcard marketing has long been a staple in the dental industry. But the art and science of an effective direct mail postcard design is not something dentists or dental marketing managers have time to master. Luckily, there are those of us who eat, sleep, and drink postcard marketing, and we can point the way for you.

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Up until this point, my Industry Insights articles have been focused ononline marketingand online content generation, but for this column I wanted to get back to my roots: direct mail.

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My last BiggerPockets post about thefundamentals of direct mail marketingended up generating some really great discussion about one point in particular: the mailing lists.

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Many dental practices miss out on a big opportunity at the end of the year. Dont let your practice be one of them! Your prospective patients have health insurance benefits they may not have used by the end of the year. With a targeted postcard marketing campaign, you can remind them to use the benefits they have available before the year turns over. Its a great opportunityto bring in new patients and reactivate current patientsto generate a big revenue boost and end your year strong.

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Here are nine simple and proven design and copywriting strategies to improve the response to your holiday direct-mail marketing.

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How frustrating is it?

You work and work and work, and generate a lot of leads, filling your sales pipeline. Then six months later you circle back and find that the business has gone to somebody else.

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