PostcardMania In the News

A new year is a blank canvas. A fresh start for you, your family, your friends, your business, and your MARKETING! With this in mind, I want to give you something that will help you make the most of 2014 something you can tape to your desk and reference throughout the year to keep your marketing on track.

And thus I give you The 10 Direct Mail Commandments!

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The right direct mailing list targets people who want your product or service.
The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

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and 3 Questions to Ask the Provider

The most crucial element in adirect mailcampaign is the mailing list. Obviously, all the different components of a campaign carry their own particular importance, but the list ultimately makes the biggest impact on its ultimate performance. Therightcustom mailing list will yield exponentially better results than a standard list or a poorly targeted list.

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Postcards Big Three: Size, Design, and List

Marketing is complex. Dont allow anyone to tell you differently. But there are ways to drill down to the building blocks of marketing and use these basic principles to gain immediate success (and then build from there). Postcard marketing is no exception. There is strategic planning, skill, and coordination that goes into creating the ideal direct mail campaign, but if you just need more business and revenue now, there are a few tricks of the trade that can help you build a winning campaign right from the start. These tips help you avoid the trial and error setbacks many of us in the marketing profession, myself included, experienced on the road to direct mail marketing expertise.

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To hear some marketing gurus tell it, social media is the only game in town. While they may not want to hear it, every channel has its place.

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The success of your dental practices postcard marketing campaign comes down to three pivotal decisions choosing the postcard size, choosing the postcard design strategy, and choosing the right mailing list.

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Boundaries. We all have them. If you think of those boundaries in terms of ripples from a stone thrown in a pond, then we can more easily understand how the boundaries work. The very center of the ripples is you, with the next circular ripple out being a very small circle of those closest to you. The further out you go the less you know those people and the more boundaries are put in place. But, each circle hasits boundaries- those closest to you have the least boundaries set up, while those further away have the strictest set of boundaries.

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In a 2007, the marketing scientists at MarketingSherpa published a case study showing that ConAgra Foods generated 34.25% more product sales from consumers subscribed to their email newsletter, as opposed to consumers who were not.

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Every business needs marketing in order to grow, and mortgage professionals are no exception. Investing in effective marketing strategies grows your business by attracting more clients, building the loyalty of your current clients, and building your companys brand in general. Looking into marketing can be daunting for some business owners, so let me show you the 4 elements you should definitely be implementing in order to put together the most complete marketing plan possible. Combining these four elements will bring your company the best marketing results.

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In marketing, your advertisements themselves are actually not the most important element of the process. The person reading the advertisement is far more important.

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