PostcardMania In the News
Are You Doing Email Wrong? Just Four Steps to Increase Sales
Email marketing is similar to social media in that its a marketing tool thats most effective for follow-up, not lead generation.
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How To Create a Successful Direct Mail Campaign
If you want to build a thriving, growing landscaping business, you will need to put in a lot of time and effort. However, here are a few ways to get immediate results from direct mail, which, over time, will help you grow.
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Survey Says it’s Hip to Clip (Coupons)
I don’t know about you, but I’m frugal when it comes to buying the necessities: groceries, beauty and cleaning supplies, even pet food. For most items, I’m not particularly brand conscious; rather I just buy what’s on sale. Apparently I’m not alone. In fact, a new study by Information Resources, Inc. (IRI) finds this year more than half of consumers surveyed will continue to rely on coupons from home as they made their consumer packaged goods selections. And newspaper circulars will influence more than half of them (51 percent). In addition, astudy by Womensforum.com, which surveyed 2,200 moms, found heads of household prefer to hunt for coupons in print ads (78 percent) and circulars (65 percent) over online coupons (55 percent).
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The Secret Weapon for Direct Mail that Most Businesses Aren’t Using
Direct mail users know that well-crafted postcards or brochures can get their phones ringing and generate leads for them, but many arent making use of an incredibly important secret weapon, which can take their direct mail results to the next level.
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How to STAND OUT as a Real Estate Investor
In my10 marketing commandmentspost, I talked about the importance of a Unique Selling Proposition (USP), but I didnt give you a step-by-step guide on how to get one.
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3 keys for a successful direct mail campaign
My direct mail postcard company has worked with nearly 900 landscaping businesses nationwide. Every time we run a new campaign, we follow up to see what kind of results the campaign achieved. Were sitting on a goldmine of tried-and-true marketing principles for landscape professionals, and Im happy to share it with you here.
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BWR 001: Joy Gendusa: PostcardMania’s $22 Million Journey
How do you grow a $22 million business from scratch?
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A Crash Course in Dental Pay Per Click Marketing
Google Pay Per Click (PPC) is an online marketing tool that allows dental practices to get their marketing message out to potential patients in a very cost-efficient manner.
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How to Sell 34.25% More Stuff to Your Customers
In a 2007, Marketing Sherpa published acase studyshowing that ConAgra Foods generated 34.25% more product sales from consumers who subscribed to email newsletters, as opposed to consumers who did not.
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The Top 5 Ways to Get More Dental Patients with Direct Mail
My company is one of the largest direct mail providers in the country, and for the past decade plus, we have been tracking the results of every campaign our clients send. This includes the campaigns of more than 2,400 dental practices both small and large all across the country.
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