PostcardMania In the News

Three things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the busy season.

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In my last article for Dental Compare, I offered you aCrash Course in Dental Pay Per Click. This is great if you need an overview of what PPC is and why you should use it. Its like the view from the Goodyear Blimp at a major sporting eventsuper helpful at orientating you with the layout of the field/course/stadium, but lacking in specific details.

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As a dentist, you dont need an extensive marketing background to do your job. However, a little marketing knowledge can make the difference between a booming practice and scraping by. My company, PostcardMania, has helped more than 2,400 dental professionals build direct mail campaigns for their practices, and we have tracked and analyzed the results to figure out exactly what works and what doesnt work.

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What Youll Need:

Direct mail campaign

Automatic Google follow-up

Iced tea

Comfy lawn chair

Tiny umbrella

To find out how it all goes together, click here!

The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing options such as websites, pay per click (PPC), email and search engine optimization (SEO) are growing in popularity with each new day. Theyve become a necessity for most business models today. As critical its become to build a strong online presence, its just as important to not abandon traditional print marketing that works alongside digital initiatives.

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Because some clubs are seeing an increase of 30 percent to 50 percent in new members in January, according to an article in Mens Health, marketing is especially important at the beginning of the year. Postcard marketing is still a vital part of health club marketing, but its success comes down to mastering its three most essential elements: size, design and list.

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Becoming a millionaire doesnt have to be a day dream and in this book, on pages 14-15 and 52, Joy gives a little insight on how she made it possible for herself!

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Consumers are bombarded by thousands of brands every day. The proper usage of brand collateral gives your company a crucial advantage in this crowded arena.Brand collateralis the materials used to share information about your business, products, or services.

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Email marketing is similar to social media in that its a marketing tool thats most effective for follow-up, not lead generation.

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Direct mail is great for small businesses. Its the most reliable marketing tool small businesses have at their disposal. I am here to tell you how you can make more money from your direct mail campaigns, and it actually has nothing to do with the campaigns themselves.

Want to find out how? Read more here!