PostcardMania In the News

Well, this year went by in a blink, didnt it? I cant believe the holidays are coming up so fast.

Are you ready?

More importantly: Is your MARKETING ready?

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Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail often in the area of what to spend and how much to mail. But there are many benefits of direct mail marketing and I am going to show you them here:

Click here to see the benefits!

Reaching the $1 million mark–its the first in a number of huge professional milestones for dentists and practice owners. But reaching seven figures in one year, from scratch? Thats a rocket ride any of us would jump on in a heartbeat!

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If you skip this one crucial step, you risk wasting big money on marketing.

Click here to find out what it is!

A business website is one of an entrepreneurs most powerful weapons. Around 90% of prospects visit your website before they call your office. In other words, your website better be well-designed and performing up to its potential if you want to maximize its marketing results for your company.Google Analyticsis a great online tool that can help you analyze your websites performance on a range of different metrics.

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Tips on how to transform your garbage-bound postcard into an inbound lead and traffic generating machine.

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Jacob Plawner, DDS, of Elizabeth, New Jersey, describes himself as a do-it-all super generalist. Implants, traditional orthodontics, Invisalign, periodontal health, cosmetics . . . the kitchen sink . . . you name it.

After more than 30 yearsof successfully running and expanding his own practice (which maintains revenue numbers well into the seven digits), you could say that Dr. Plawner of North Broad Family Dental knows what works for him.

Read more here!

Ive got a riddle for you: What has five tips but wont cut you, and comes around only at the end of the week? Okay, maybe that wasnt a very difficult…but it still doesnt change the fact that today is Friday! Time for my small business website design tips!

Read the rest on page 21: click here!

Last monthI played a little game of good postcard, bad postcard and discovered that even seemingly small design details can have a gigantic impact on the results of your direct mail campaign. With just a few tweaks (emphasizing benefits over services/features and changing up the colors and offers), one dental practice nearly doubled the number of calls they received per 1,000 postcards mailed.

For August, I want to delve intodental websites, because there is still a lot of misinformation and confusion floating around about website design.

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The E-Book version contains the complete and unedited text of the original presented in PDF format.You will receive access to the downloadable PDF version immediately after purchase.

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