PostcardMania In the News

Congratulations on starting your own practice!Its got to be a little scary, right? Theres no real business education in dental school, and being a great dentist is simply not enough. The question is: How do you create a successful, profitable practice?

Click here to find out!

Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website?

Yeah? Then youve been retargeted.

Learn all about retargetingclick here!

I received a questionfrom a dental client of mine recently, and it jumped out at me. I want to share my answer with all of you. Sassan Dadseresht, DDS, of Choice Dental in Temecula, California, asked: How do I design a postcard to get that first impression and make a potential client become a client?

Keep reading here to find out the answer!

Quick question: Whats your marketing budget?

If youre like many small business owners Ive talked with, you might not have an answer.I know marketing budgets arent super sexy but they are DIRECTLY CORRELATED to your business growth.

Click here to find out how much you should spend on your marketing budget!

You chose the perfect location for your practice, designed a welcoming, kid-friendly office, and mastered the art of soothing nervous children.

Now you need a way to bring in a steady flow of new pediatric patients. Postcards, a form of direct mail, are a proven way to do that.

Click here to read the online version of this article!

They say caregivers spend so much time caring for others that they neglect themselves. The same can be said about long-term care (LTC) providers.

Most of you are too focused on the health and well-being of your residentsnot to mention managing your budget and your staffto think much about your marketing.

Click here to read the online version of this article!

Running a small business is a full-time job. Hows that for the understatement of the decade? More like two or three full-time jobs!

On top of keeping up with the books, hiring and training staff and staying on top of industry trends (and hundreds of other tasks), you need tomarket your businessif you want to STAY in business, that is!

Click here to read more!

How do you know which marketing efforts are working?Weve helped more than 4,500 dentists with their marketing, yet a surprising number arent tracking their marketing the way they should be. Heres what I mean by that:

To keep reading, click here!

Today, I want to tell you about some marketing habits that can actually HURT your chance of success.

These bad habits may seem harmless, but they are COSTING YOU MONEY! At best, youre shouting into the void. At worst, youre turning off your prospects.

Click here to learn more!

To survive in this evolving digital landscape, those of us in the printing industry need to adapt and fast.

You can read the full article by picking up the January/February issue of Mailing Systems Technology, or just click here to read it online!