PostcardMania In the News

WASHINGTON—The U.S. labor market made a stunning comeback in May, beating expectations by 10 million jobs. As states begin to reopen, business owners are turning more optimistic about the future, signaling that the pandemic-induced recession may be short-lived…

Joy Gendusa, founder and CEO of PostcardMania, based in Tampa Bay, Florida, said her business is open and performing much better than she expected.

Find out why — continue reading here.

Like virtually every business out there today, my company’s leads and sales took a drastic downturn in late March, when the coronavirus forced many businesses to shutter. Our sales dropped 58 percent over the next five weeks compared to the first 11 weeks of the year.

I freaked out, I won’t lie. I probably wasn’t the only one. Keep reading to see how we handled it!

At the time of writing this (mid-April), the novel coronavirus and resulting COVID-19 pandemic is still affecting dentists nationwide. But thankfully, there are signs emerging that we may actually be getting over the hump and restrictions might ease soon.

In this article, I’m going to focus on what you can do to put your practice in the best position for success once life returns to normal. Keeping reading…

In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers.

They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today.

Be sure to listen in!

Lead generation can seem like a daunting – or confusing – task for small business owners, especially if you don’t know which strategy will work best for your business. 

Demand generation can seem like a daunting task for many small businesses. Here are four budget-friendly tools that are at your disposal.

Continue reading…

PostcardMania’s latest pivot has been almost entirely technology based. You read that correctly—its latest pivot. Before you get to the dynamics of the latest retooling of the company that Joy Gendusa started in 1998 with just a computer and a phone, it is important to chronicle just how many times she has hit the reset button. And just how successful each one of those resets has been for the full-service postcard direct mail marketing company.

Continue reading here.

Businesses have realized that consumers are no longer interested in being sold to. As a result, companies have pivoted their marketing techniques into relationship-based marketing. Brands tend to get more leverage from their consumers when they have a good relationship with them, sometimes even turning them into brand ambassadors.

So how can you work this to your advantage? These 11 marketing experts — Joy included — laid it out for you here on Forbes.com.

I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week on marketing may strike many business owners as excessive. And for some businesses, it is.

Obviously, I wasn’t spending $100,000 on marketing when I first started out in 1998. I didn’t have much working capital back then (just a $5,000 credit card, if you can call that capital), and I bootstrapped everything. I paid myself a minuscule salary for years in order to invest as much as possible in marketing. As a result, I’ve closely tracked my marketing returns — and failures — from the beginning.

Here are the two biggest, most business-defining lessons I’ve learned since spending my first dollar on marketing… on Forbes.com.

Agency professionals are creative individuals, but even they need somewhere to draw their creative endeavors from. No artistic development is possible without the aid of inspiration.

In today’s fast-paced world, where our brain is constantly bombarded with tons of information, finding the necessary peace of mind of seek and be open to inspiration can sometimes be more difficult. But sometimes, inspiration can be drawn from the most mundane sources and at the most random times — all that matters is keeping an open mind.

Read on here to find out from where these creatives derive there creativity.

Marketing funnels are not always successful. If a business is struggling with inconsistent marketing efforts or sub-par results despite the time and work invested, it may consider an overhaul of its entire funnel.

However, a complete revamp may be easier said than done if the business does not know exactly what the issue was to begin with. Without proper consideration, any overhaul risks causing more damage than good.

So be sure to read Joy’s expert advice before you revamp over here on Forbes.com.