PostcardMania In the News

The effects of the pandemic have seemingly left no business untouched over these past several months. Even my company, despite being labeled an “essential business,” was not spared. 

Just a few short months ago, our weekly earnings took a massive 41% hit as a result of nationwide shutdowns. You could say I was a little worried. OK, a lot worried. But today, I count myself as fortunate – our sales and leads have already returned to normal.

Here are some takeaways from our success…

Direct mail is an effective and affordable way to drive brand awareness, generate leads, and engage with new customers. It’s an excellent opportunity for both new and established businesses to reach consumers who may not see their digital presence.

In order to have success in this space, you need to find a reliable direct mail service. It’s an excellent opportunity for both new and established businesses to reach consumers who may not see their digital presence.

Read on to see why Quick Spout ranks PostcardMania as one of its top picks for best direct mail service providers in 2020…

Businesses are facing unprecedented hiring challenges this year, in addition to all the other challenges that have emerged as a result of the pandemic. This guide will reveal some of the key hiring challenges that small and medium businesses are facing, along with hiring strategies to prepare for an uncertain future.

PostcardMania features as a hiring case study, highlighting 25 new hires since the lift of our hiring freeze on May 1. Download the guide here.

A total of 62% of small business owners will fight to keep staff levels the same for the rest of the year. The expectation to maintain staff levels comes despite the disruption many businesses are facing in the wake of the pandemic.

This statistic was unveiled by research carried out by PostcardMania, providers of innovative marketing solutions. The research involved surveying 126 small business owners on their responses to coronavirus.

Continue reading this survey analysis on Small Business Trends.

Small businesses are revving up their marketing budgets, including those for email, and holding onto employees despite a clouded revenue picture for 2020, judging by How 126 Small Businesses Responded To Coronavirus, a study by PostcardMania. 

Read on for more survey results and analysis.

As we start to reemerge from our homes and get back to normal life, many of us are left asking—wait, what is normal? Can we just jump right back into what we previously considered normal? On both questions, it seems that the jury is still out. There is no “back to business” post-pandemic playbook.

What we can do, though, is look around us. What are others doing? What seems to be working? What changes have made us personally feel more assured?

Continue reading Joy’s Dental Economics article for answers to those questions!

In a world where communication is as easy as opening an app, there is something a little bit special about mystery mail landing on the doormat with a thud.

A third of UK employed adults are now working from home exclusively according to the latest ONS data. In the US, it was as many as half according to a survey taken in late March by Zapier. And with remote working likely to be extended into 2021 in many companies, could snail mail become the hottest new trend in employee engagement?

Keep reading over on Forbes.com about how PostcardMania provided a low-cost, creative way to engage with its workers during the pandemic.

It’s not always easy to keep a positive attitude, especially during times like this. But for Joy Gendusa, founder and CEO of the full-service marketing company PostcardMania, thinking negatively was never an option. Hear from Joy as she talks with Gene Marks about her experience with the COVID-19 pandemic, how she kept all her employees working, the importance of having cash reserves, and how her creative thinking and optimism have helped her survive this downturn.

Listen to Joy’s entire interview here!

The coronavirus pandemic placed businesses in a tricky life and death situation. The reason is obvious. The lockdown measures have led many businesses to close their doors as a way to curtail the spread of the virus leading to a drastic drop in patronage. Thus, the only thing that’s on the agenda during this period is to survive. A survey conducted by Gartner revealed that 65 percent of marketers face moderate to significant budget cuts due to the coronavirus disruption. 

It seems like thriving in a pandemic is like a pipe dream. Or is it? 

Continue reading to see how PostcardMania flipped this script on its head.

When everyone is working together in the office, you have many easy and fun ways to build teams—have a team lunch, take an afternoon off to go bowling as a group, or celebrate the completion of a big project with a nice dinner out. However, when every employee is working remotely, holding team-building activities can be a lot more complicated.

Read on to see how PostcardMania is overcame this challenge with over 70% of their staff working remotely at the height of the pandemic.