PostcardMania In the News

The rise of digital marketing has contributed to direct marketing’s bumpy volume and growth in the past decade. But as marketers stress that integrating direct mail can improve a campaign’s overall performance, especially with more Americans staying home due to the pandemic, firm PostcardMania has seen record earnings in 2020.

The Clearwater, Fla.-based postcard printing and direct mail firm, which serves more than 93,900 small business clients, reported a 26% earnings growth in Q3 of this year.

Continue reading to find out how this big revenue leap became possible.

Meet Joseph Zicchino, DDS, of Coastal Dental Group in Point Pleasant, New Jersey. He loves a laugh but is certainly focused on building a thriving practice, and he isn’t one to shy away from experimental marketing methods. I’m proud to call him a longtime client.

So what did Joseph Zicchino, DDS, do so well marketing his practice that you can do in yours? Find out what critical decisions he made to generate 41% more new patients.

After the initial shock of Covid-19, no job seemed safe — unemployment during the pandemic peaked around mid-April at roughly 14%.

My company, PostcardMania, was facing the same predicament as everyone. With this dip in the economy, and weekly earnings down 41%, where should I make cuts to stay afloat? Payroll cuts, while an ugly option, would seem to be one of the more practical cutbacks for a financially struggling business, especially one with 282 salaries.

Keep reading to find out how I managed to bounce back from the “corona-conomy” without laying off a single soul.

The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm. 

Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96 percent increase in clicks with an active Facebook ad campaign.

However, there is another mode of marketing that might be even more effective. Direct mail marketing has been used for years, long before advertising online was a thing. Keep reading to see how PostcardMania’s direct mail technology is changing the game completely.

The Tampa Bay Business Journal (TBBJ) just released its list of the Tampa Bay metro’s largest women-owned businesses, and PostcardMania moves up the list and current ranks as the 4th largest woman-owned business in the area. Rankings are determined by annual revenue, with PostcardMania ringing up $60.5 million in 2019.

Tampa Bay’s metro area is primarily made of three large cities, Tampa, Clearwater and St. Petersburg. With an estimated 3.1 million residents, the Tampa Bay metro area is the 18th largest metropolitan area in the United States.

You can check out the entire list here.

The two most vital abilities that a sales hire ought to demonstrate are tenacity and confidence. However, they aren’t the only skills that a sales professional should have. When a company hires a salesperson, they should look at the bigger picture and appreciate the other inherent skills that hire might bring to the company.

Fifteen business leaders from Forbes Agency Council take a look at the most underappreciated abilities your sales hire may have that you’re not taking advantage of.

Keep reading to see what Joy contributed to this must-read article for business owners…

The Tampa Bay Business Journal just released its list of the Tampa Bay metro’s largest marketing firms, and PostcardMania moves up the list as the second largest firm in the entire bay area! With 282 staff after a summertime hiring spree, PostcardMania swiftly moved up the ranks of the annual list, which ranks marketing firms based on local full-time employees.

Tampa Bay’s metro area is primarily made of three large cities, Tampa, Clearwater and St. Petersburg. With an estimated 3.1 million residents, the Tampa Bay metro area is the 18th largest metropolitan area in the United States.

You can check out the TBBJ’s entire list here.

Many small businesses are still wrestling with this new pandemic normal. The shutdowns earlier this year resulted in a perplexing business landscape – one where mask mandates are causing violence against retail workers. Even the Centers for Disease Control is hit-or-miss with their recommendations to keep the people safe, so what is a small business to do to get things rolling?

Recently, I surveyed my small business owner clientele to see how they were faring through the pandemic. Click here to read some key takeaways — and surprises — from their answers.

It’s no secret that, in the wake of Covid-19, many small businesses are struggling to navigate a confusing landscape of governmental restrictions, staff and customer safety, and how to regain the momentum lost to shutdowns earlier this year.

If you listen to the news, you might think that all small businesses are on the verge of collapse. Yet at my company, where we service small businesses directly, we just had the best month of May in our entire 22-year history, and this summer has set records as well. With that in mind, I wanted to personally take the pulse of American small-business owners and find out how they handled the pandemic, especially with regards to marketing.

Continue reading to see what SMBs had to say about the state of their Covid-19 rebound…

The Covid-19 pandemic shook many small businesses in America this past March, and despite being labeled an “essential business,” my company was not spared. Thankfully, the panic — and our abysmal numbers — was short lived. We’re still working on recovery, but there are a few practices that brought us out of panic mode and can help your business craft its own rebound.

We’re not totally out of the woods yet with Covid-19, but I’m confident the strategies we implemented (and that I’m sharing now) will help your business rebound faster and possibly stronger than ever.

Keep reading to find out what they are!