PostcardMania In the News

U.S. shoppers spent more than $861 billion online in 2020 — that represents an uncanny 44.0% year-over-year growth, according to Digital Commerce 360, and is nearly three times 2019’s 15.1% growth over the previous year. And this spending isn’t looking to slow down any time soon; in fact, it’s estimated to keep on soaring. By 2022, online retail sales are forecast to grow to $6.54 trillion.

GOBankingRates consulted a number of retail and marketing experts (include PostcardMania’s Founder/CEO Joy Gendusa) to learn the latest tricks e-commerce sites use to close more and more sales.

You can also read the article on Yahoo News and AOL.

On their journey to empower small business owners, PostcardMania just launched their most specialized marketing product to date, Everywhere Dental. It’s the first platform of its kind, combining the efficacy of integrated online and offline marketing with real-time campaign results and front-desk receptionist coaching to help dental practices maximize the conversion of new patient inquiries to appointments.

Read more about the new product here. You can also read about it on Dental Products Report, Dentaltown, Orthodontic Products Online or DentalCompare.

Two homegrown Clearwater companies earn top-20 rankings on job site Glassdoor’s annual list of the 100 Best Places to Work.

IT security firm KnowBe4 is 16 in the large company category and print and digital marketing firm PostcardMania is 13 among small and medium companies.

The rankings are determined by the reviews of current and former employees posted on Glassdoor.

PostcardMania launched in a 600-square-foot cottage in 1998. Today, the company occupies a 69,800 facility on Sunnydale Boulevard, with a staff of nearly 300 employees and more than 96,000 small business customers nationwide. Continue reading to find out what they’ve done to stand out…

PostcardMania’s efforts to recruit, hire and retain ideal job candidates have paid off with national accolades. 

According to a news release, the Clearwater-based marketing firm ranks 13th out of 50 — in the small and medium company category — in Glassdoor.com’s Best Places to Work in 2021. It also earned an Employees’ Choice Award, an honor determined solely by anonymous feedback solicited from workers, who rate and review their employers. 

Read on to see what Founder/CEO Joy Gendusa has to say about this huge accomplishment…

In marketing, a trigger is anything that creates an automated response. You can pre-set your triggers to be almost anything: a new prospect just inquired, a customer’s subscription lapses, etc. Triggers create a more personalized consumer experience, which typically equates to more conversions and higher revenue.

Triggers have been limited to online activity — until now.

Keep reading to learn how this futuristic tactic can take your marketing to the next level…

Unless you’ve been living under a rock, you’ve felt the pandemic’s effects. Its reach is inescapable, with research finding the COVID-19 pandemic presenting alarming implications for the global population’s collective mental health, no matter who they are. 

I certainly felt the heat in my own printing business, PostcardMania. But we’ve already recovered — and we’re currently setting new all-time-high records — so keep reading to see how I did it…

On this episode of The Small Business Radio Show…

We interview Joy Gendusa to discuss how her company, PostcardMania, successfully rebounded from big hits early on in the pandemic and had their best summer ever in 2020. Joy is here to share how they made a pivot during COVID and have been successful in the corona-conomy.

We also discuss how she grew PostcardMania from a small startup into an industry leader employing 286 people and generating over $60 million in sunny Clearwater, FL. PostcardMania has been featured on the Inc. 500 and Inc. 5000 lists and has printed 1.8 billion postcards and mailed over 700 million more, all while helping over 90,000 small businesses with their marketing.

Listen in here.

The pandemic has affected almost every business in 2020, and mine was no exception. My company was able to rebound from the initial shockwaves though without a single layoff.

Not only were we able to keep every staff member on board, but since then, we have added 33 brand new jobs to the roster. Record-setting revenues in July and Q3 made it possible to hire on all this new talent, but we never would have reached those heights if I had a staff full of new hires needing training after the initial pandemic shakedown.

I learned a lot through this process. I’d like to share with you four strategies that offered some much-needed breathing room when things were at their worst, so

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While this year has brought unexpected circumstances in dentistry, these three practices have one commonality in their marketing plans—they are consistent in their campaigns, month after month.

Today, I’m going to share several recent campaigns that successfully generated bottom-line results so you can see their strategies laid bare.

Interested? Continue reading…

How often do you see a direct mail marketing business transform to a tech company? It appears to be a tall order, but PostcardMania has proven that this leap is doable. 

This is not the first time PostcardMania has broken the norms of what’s possible in business. And their specialty is thriving through economic crises.  For some reason, they seem to be immune to economic downturns. They survived and thrived during both the 2008 recession and the global pandemic. Continue reading…