PostcardMania In the News

The restaurant industry is by far one of the most competitive industries in the country. To succeed, you have to be firing on all cylinders—a great concept, amazing food, good atmosphere, tasty drinks, excellent service and a marketing strategy that continually brings new customers and regulars alike through the door.

In my experience, restaurants need a consistent trickle of customers from multiple marketing channels to thrive. I explain it all here, so keep reading.

People care much more about food today than they did five or 10 years ago. This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over social media channels daily, this interest will surely grow over time.

The experience of food is hot right now, but where and how we’re having these experiences is still evolving. Direct mail can help you take advantage of the at-home craze that’s bolstering restaurants coast to coast. These four steps will help get you started…

Continue reading here.

PostcardMania launches its latest automation technology aimed at leveling the playing field between Main Street businesses and large corporations — a direct mail retargeting product dubbed “Website to Mailbox.” The launch comes just two weeks after the marketing-turned-tech company’s newest division’s birth, PCM Integrations.

Direct mail retargeting emulates digital retargeting —when follow-up ads are displayed on an individual scale to website visitors — but replaces digital ads with physical direct mail that arrives in mailboxes mere days later. 

Read more about the new product here.

PostcardMania is pleased to announce the formation of a new division, PCM Integrations, borne out of surging demand for the company’s integrated print and digital solutions, hallmarked by its direct mail automation. The new division underscores PostcardMania’s transition from traditional marketing company to a marketing-technology (martech) hybrid.

PCM (shorthand for PostcardMania) Integrations is designed to level the playing field for small and medium-sized businesses often out-maneuvered by corporations with large marketing budgets and teams of dedicated specialists. Read on…

PostcardMania, a Clearwater-based direct mail marketer, got its start in a 600-square-foot cottage near downtown Clearwater in 1998.

In those early days, Gendusa, 56, says, it was just her and three others. The company did a bit over $600,000 in business its first year. A lot has changed in the past 22 years.

Keep reading to find out how Joy as continued pushing her company to the top.

Local Tampa Bay NBC affiliate, WFLA Channel 8, caught wind of PostcardMania’s many pandemic pivots. So they sent Stacie Schaible out to catch up with PostcardMania’s Founder/CEO Joy Gendusa to get the low down on exactly what went down when coronavirus first reared its until ugly head in Spring 2020.

Watch the entire interview to see what Joy and her team did to ensure PostcardMania’s earnings went from 41% down in April to nearly 10% up by the end of the year.

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity. How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.

To help our own 6,784 dental clients, we listened to thousands of calls from practices around the country to see how they could be improved. We found the following seven conversion indicators to be key to maximizing the chances of converting every prospective new-patient phone call into an appointment. Here’s what they are…

According to PPC Protect, an average individual with internet access is estimated to come across between 6,000 to 10,000 ads every single day. This number represents the estimates for 2021 and is nearly double the numbers from 2007. This massive rise is the result of increased online marketing efforts by individuals and brands all over the world.

This begs the question — are the effects of digital marketing inflated by the brands using it most? One marketing company, PostcardMania, relies on tangible marketing impressions — in the form of postcards — to bring big returns to small and medium-sized businesses nationwide… Keep reading to learn to how they’re doing it.

Beleaguered small businesses changed the ways they do things during the pandemic, and many have reduced their marketing, according to “One Year Later: How 254 U.S. Small Businesses Fared During Covid-19, a study released Thursday by PostcardMania.

Of the SMBs polled, 59.75% pivoted, and 9.32% have simply closed. The remaining 30.93% report no change.  Read on to see what else PostcardMania’s study found in the state of small business…

From free food days, a ping pong table and community outreach opportunities, employees feed off the environment.

There’s an implicit test that potential employees undergo when they come to the PostcardMania office for an interview.

Do they love what they see? Or do they wrinkle their nose? That reaction in part determines whether they’ll be a good fit for the marketing company, which handles every step of the process for small businesses marketing their services through a postcard or online. Keep reading…