Marketing Articles

What is a Marketing Strategy?

The term business marketing strategy might sound like it is esoteric or stratospheric, so let?s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

What You Will Learn:

Good marketing strategy gets good marketing results. This article tells you the 7 tennants of marketing strategy to help you use GREAT strategy to get GREAT results.

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5:58

Topic:

Marketing Plans

The Five Essentials of Every Business Website

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Marketing Plans

Dental marketing strategy. Take your practice to the next level

The term dental marketing strategy might sound like it is esoteric or stratospheric. Let's take the mystery out of it so you can devise and implement your own dental marketing strategy that fits into your business plan.

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Topic:

Dental Marketing

Postcard Layout Rules: 3 Tips on Creating Effective Marketing Postcards

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

What You Will Learn:

You may not like following rules (entrepreneurs usually don't), but this article explains why you absolutely must follow the 3 rules of direct mail marketing to get the best results.

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5:36

Topic:

Postcard Marketing

Junk mail hater vs. junk mail participator

In the recent New York Times article about GreenDimes (the for-profit company on a crusade to stop junk mail), the founder Pankaj Shah uses a wide generality to attempt to make a point. Saying that "nobody" likes junk mail is a bit far fetched.

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Marketing