Marketing Articles

Is Public Relations For Me? Zen and the Art of PR For Consultants and Small Businesses

Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."

What You Will Learn:

Public relations expertise is critical even for small businesses and this article explains why it is so beneficial to have.

Reading Time:

4:10

Topic:

Public Relations

Small Business Marketing Tip: Postcards Generate Results

A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a postcard marketing campaign which includes frequent mailings is the perfect start to new sales — this is one of the key small business marketing strategies.

What You Will Learn:

This article details the ways postcards beat out all other marketing tools when it comes to generating growth for a small business.

Reading Time:

2:08

Topic:

Postcard Marketing

Postcard Marketing: Success Is Waiting

You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often.

What You Will Learn:

Some small business owners worry that postcards are becoming out-dated, but this article explains why they aren't going anywhere and will continue to deliver results for small businesses.

Reading Time:

6:23

Topic:

Budgeting

Can Small Businesses Benefit From PR?

Size really doesn't matter when it comes to PR. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

What You Will Learn:

Reading Time:

Topic:

Public Relations

Direct Mail Postcards: Marketing That Works

One of the simplest and most cost-effective forms of direct mail marketing is the . Because postcards work so well they can be considered one of the key small business marketing strategies.

What You Will Learn:

Growing a business sustainably means you have to constantly acquire new customers while keeping your old ones, so in this article I'll show you how postcards can do both for your company.

Reading Time:

2:37

Topic:

Marketing Plans