Marketing Articles

Postcard Marketing: Success Is Waiting

You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often.

What You Will Learn:

Some small business owners worry that postcards are becoming out-dated, but this article explains why they aren't going anywhere and will continue to deliver results for small businesses.

Reading Time:

6:23

Topic:

Budgeting

Can Small Businesses Benefit From PR?

Size really doesn't matter when it comes to PR. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

What You Will Learn:

Reading Time:

Topic:

Public Relations

Direct Mail Postcards: Marketing That Works

One of the simplest and most cost-effective forms of direct mail marketing is the . Because postcards work so well they can be considered one of the key small business marketing strategies.

What You Will Learn:

Growing a business sustainably means you have to constantly acquire new customers while keeping your old ones, so in this article I'll show you how postcards can do both for your company.

Reading Time:

2:37

Topic:

Marketing Plans

The Anatomy of a Landing Page: 7 Elements Your Landing Page Needs

Landing pages are an integral part of your direct mail marketing these days, for the main reason that they finish the communication once started by your direct mail postcard.

What You Will Learn:

Since landing pages need specific design strategies to maximize their lead generation results, this article tells you everything you need to know to make them awesome.

Reading Time:

4:37

Topic:

Internet Marketing

Direct Mail Tips: Postcard Marketing vs. Catalog Marketing

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants

What You Will Learn:

This aricle outlines the distinct advantages direct mail postcards have over direct mail catalogs, so you can choose the option that can bring you the most revenue.

Reading Time:

9:58

Topic:

Catalog Marketing