The Situation

Mike Hansen Roofing is a roofing installation and repair company in Mankato, MN. They needed more roofing jobs, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard:

  • An offer for a free roof inspection and 50-year manufacture warranty
  • A five-star review from a happy customer
  • A list of benefits on the back of the card

They mailed 1,954 postcards to a mailing list that targeted homeowners in the local area.

The Results

They generated $60,000 in revenue!

As a result, they received 4 responses and converted all of them, generating $60,000 in revenue! Since they invested $1,813 on this campaign, their ROI is 3,208%.

Mike Hansen Roofing is continuing their postcard campaign and has ordered another 2,500 postcards.

CSID: 55439
PostcardMania