REAL ESTATE SERVICES CASE STUDY
Tracy Ellis Real Estate
She achieved a 351% ROI with postcards and digital ads!
Campaign Info
Google Ads
Facebook & Instagram Ads
Gmail Ads
Phone Responses
Revenue Generated
REAL ESTATE SERVICES CASE STUDY VIDEO
Tracy Ellis Real Estate
The Situation
Tracy Ellis, a realtor based in Monument, CO, was seeking to attract more clients and boost revenue. She partnered with PostcardMania for a comprehensive marketing solution that combined direct mail with digital advertising through our Everywhere Small Business service. Her goal was to reach potential home buyers and sellers in her area and increase conversions.
The Solution
PostcardMania created a postcard featuring:
- Strong Visuals: Featured a profile picture of them to develop rapport and a high-quality home image to appeal to potential buyers and sellers.
- Call to Action: Urged recipients to contact Tracy Ellis for a consultation.
- An Offer: Included the opportunity to redeem their offer by visiting the website.
- QR Code Integration: Added a QR code directing recipients to the landing page for easy access to more information.
An integrated Direct Mail & Digital Marketing Strategy was then developed:
- Postcards: Tracy Ellis mailed 6,000 postcards, in batches of 544 cards, over 11 mailings
- Digital Ads: We ran digital ads as part of an Everywhere Small Business campaign, complementing the postcards. These ads were displayed across Google, Facebook, and Gmail to maximize reach.
- Landing Page: A dedicated landing page was set up to capture leads!
The Results
She achieved a 351% ROI with postcards and digital ads!
She generated $25,000 in revenue!
The direct mail and digital ads campaign led to:
- Responses: 5 responses
- Conversions: 1 paying client
- Investment: $5,540
- Revenue: $25,000
- ROI: A remarkable 351%
Her Everywhere Small Business digital results:
- Google Ads: 1,147 clicks / 60,973 ad displays
- Facebook Ads: 299 clicks / 21,602 ad displays
- Gmail Ads: 44 clicks / 4,364 ad displays
- Informed Delivery Emails: 1,512
- Call Tracking: 10 calls
Tracy Ellis witnessed significant engagement and brand exposure through both online and offline channels. The integrated approach ensured consistent messaging and multiple touchpoints with potential clients, increasing the likelihood of conversions.
Conclusion
Tracy Ellis’ success illustrates the power of a well-executed, multi-channel marketing strategy. By combining targeted real estate direct mail with strategic digital advertising and a dedicated landing page, she effectively reached and engaged her target audience, resulting in substantial revenue and a strong return on investment.
Ready to elevate your real estate marketing strategy? Contact PostcardMania today to connect with a marketing consultant who can tailor a comprehensive campaign to drive results for your business!
