True Timeshare Realty

The Situation

Tom Kessler was waiting tables at Disney when he ran into an old friend who was selling timeshares. Tom decided to go work with his friend at his brokerage in 2014. Then in 2020, Tom decided to go out on his own and start his own timeshare resale business.

Tom started his business, True Timeshare Realty, in Auburndale, FL. Initially, he marketed his business using Google and Facebook and mailing letters, but these methods were not successful. After talking to Founder and CEO of PostcardMania, Joy Gendusa, Tom decided to give postcards a try.

The Solution

PostcardMania designed a postcard that included the following features:

• The recipient’s first name and details about their property to grab their attention
• A QR code that when scanned goes to the company website
• A tempting offer to purchase their timeshare
• A five-star review on the back of the card to increase trust with the prospect
• A list of benefits and strong call to action

For one of his initial marketing campaigns, he mailed 10,000 postcards to Marriott timeshare holders who might want to sell their properties. The postcards were mailed over 5 mailings from March to October. Following this campaign, Tom continued mailing with PostcardMania over the next 4 years, which is over 56,000 postcards.

The Results

They have generated $300,000 in revenue and have hired more employees!

From his initial campaign, he received 27 responses and converted 10 of them. Tom generated $30,000-$35,000 in revenue from these new customers and achieved an ROI of 253%. Overall, since he started mailing in 2020, he’s generated $300,000 in revenue.

Tom feels his campaign was so successful because he used a hyper-targeted mailing list of older contacts who like receiving mail. He has also been able to grow his business since generating more revenue.

He said, “Since I’ve been generating more revenue I’ve been able to work remotely and build a home office. I’ve also hired multiple agents and an administrative assistant.”

Tom’s marketing campaign is still active and he is looking forward to growing his business even more in the future.