The Situation
Jon Hill is a realtor based in Anchorage, AK. Looking to attract more clients and boost business, he reached out to PostcardMania for assistance with direct mail marketing campaigns.
The Solution
PostcardMania crafted a targeted direct mail campaign for Jon. The campaign involved designing and mailing 7,724 postcards over three months with the following key features:
- Eye-catching Design: A visually appealing postcard to grab attention.
- Clear Call-to-Action: Encouraged recipients to visit the website or contact Jon directly.
- 5 Star Review: A great testimonial with 5 stars to drive the word of mouth effect.
- Get our $1000 Guarantee: Jon will pay the client $1000 if they don’t get their offer when they want it.
- Service List: Highlighted the range of real estate services offered.
Jon used his own contact list for the mailings. He spaced the postcard mailings out over three separate mailings:
- January: 3,005 postcards
- February: 3,007 postcards
- March: 1,564 postcards
The Results
he generated $36,000 in revenue!
The campaign was highly successful, yielding the following results:
- Responses: 3
- Converted Responses: 3
- Average Revenue per Client: $12,000
- Investment: $4,625
- Revenue Generated: $36,000
- Return on Investment (ROI): 678%
Jon’s successful campaign highlights the power of direct mail marketing in driving significant revenue and achieving an impressive ROI for real estate professionals.
Get in touch with a marketing consultant today to get started on your own real estate direct mail marketing campaign!