The Situation

Courtney with Courtney Buck Investments, LLC is a real estate investor located in Santa Rose Beach, FL. He needed to gain more clients interested in selling their land, so he came to PostcardMania for help with his marketing.

The Solution

PostcardMania helped Courtney plan a marketing campaign and print his letters. The letter communicated to the recipient that Courtney wanted to buy the prospect’s property for cash, and he offered a hassle-free process and full coverage of the closing costs.

He mailed a total of 4,226 letters in batches of about 1,426 pieces over the course of about 4 months. The mailing list he used was his own list of contacts who owned land in the area. He used the contact’s first names and addresses in the letters to make his message more personal. He also included his signature at the bottom of the letter to give it a more personal touch.

The Results

She generated 19 responses and $57,000 in revenue!

As a result, Courtney received 19 responses, converted all of them, and generated $57,000 in revenue. Since his upfront investment on this campaign was $3,357, his return on investment amounts to an impressive 1,598%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment professionals.

 

CSID: 46858