Suwerenny

The Situation

Eric Mucha was looking for a way to make passive income and provide for his family, so he looked into land investing. He opened his business Suwerenny in May of 2023.

At first, he tried posting bandit signs on the side of the road but he didn’t receive any phone calls. Then Eric started researching different marketing methods and found PostcardMania. Based on the positive Google review, he decided to give direct mail marketing a try.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included a professional and friendly photo of the owner, Eric Mucha, and an eye-catching message that included a cash offer for their vacant land.

Suwerenny mailed 3,000 postcards total and sent out 1,000 cards a month to start. Eric decided to target towns in the Buffalo, NY area where there was open land for buyers interested in building ski resorts, and towns in Texas as well. He used an Every Door Direct Mail list, which saved him money on postage.

The Results

They generated $30,000 in profit!

As a result, Eric purchased 3 pieces of land and made $30,000 in profit. His ROI amounted to an impressive 900%!

Eric said, “Since I have been generating money from this business, I’ve been about to support my family and reinvest some of the profit back into my marketing with PostcardMania.”

He added, “I would say to another business owner who is considering trying direct mail to go for it. Sending a postcard is a personable action that people will appreciate. People are so bombarded with text messages and social media today that mail in the end makes a better connection.”

Eric has continued his direct mail marketing with PostcardMania and he already has another 6 leads in the works for more profit for his business.