The Situation

Cash4keys South Florida LLC, a real estate investment company based in Miami, FL, was seeking to acquire more properties and increase their revenue. To achieve these goals, they turned to PostcardMania for a targeted direct mail marketing campaign aimed at homeowners looking to sell their properties quickly.

The Solution

PostcardMania designed a striking 4 x 6 inch postcard that included the following features:

  • Compelling Headline: They used a compelling hook of “Sell Your House As-Is For Cash – Fast! No Repairs, No Commissions, No Closing Costs”.
  • Eye-Catching Visuals: Used images that resonate with homeowners who might need to sell quickly and included a headshot of the realtor.
  • An Offer: They offer FREE moving services!
  • Strong Call to Action: Encouraged recipients to contact Cash4keys South Florida LLC via their website or QR code

Mailing Strategy:

  • Postcards Mailed: A total of 150,000 postcards were sent out in batches of approximately 11,000 cards each week.
  • Mailing Duration: The campaign ran consistently from February through May, totaling 13 mailings.

The Results

They Achieved a 574% ROI with Postcards!

They generated $567,000 in revenue!

The direct mail campaign delivered outstanding results:

  • Responses: 235 inquiries from homeowners
  • Converted Responses: 21 properties acquired
  • Investment: $84,171
  • Revenue Generated: $567,000, with an average income of $27,000 per client
  • ROI: An impressive 574%

Cash4keys South Florida LLC’s success with this campaign has significantly contributed to their business growth, proving the effectiveness of targeted direct mail marketing in the real estate investment industry.

Interested in launching a similar campaign for your real estate investment business? Contact a marketing consultant today to get started and achieve similar success!

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