The Situation

SkyRun Vacation Rentals provides vacation rental management to property owners in the Park City, Utah area. They needed to find an effective marketing strategy to advertise their services, so they reached out to PostcardMania for help.

The Solution

SkyRun Vacation Rentals signed up for an Everywhere Small Business campaign that combines digital ads with mailers.

PostcardMania created a letter packet that provided important information for property owners and how they can manage their rentals better. The letter included a QR code that when scanned went to their website for more information, photos of their staff to help increase trust, and a personal message from the owners.

PostcardMania also created matching digital ads for Google and Facebook so that prospects would be reminded to return to their website or call for more information.

 

The Results

They generated $180,000 in revenue!

As a result, they received 8 responses and converted 3 of them. Since the average income per client is $60,000, they generated $180,000 in revenue from this marketing campaign. With an upfront investment of $6,594, they achieved an ROI of 2,630%.

CSID: 59071