The Situation

Splash Pools LLC, a pool services company in Tallassee, AL, was seeking to attract more clients to grow their business. To achieve this, they partnered with PostcardMania for a targeted direct mail marketing campaign.

The Solution

PostcardMania developed a customized direct mail campaign for Splash Pools LLC. The campaign featured a one-time mailing of 4,465 postcards, designed to grab attention and drive action. The postcards included:

  • Eye-catching Colors: Designed to attract the recipient’s attention and convey professionalism with bright blue colors.
  • Clear Headline: “Turn your home into an oasis of fun and relaxation” immediately communicated the benefit of their service
  • Clear Call-to-Action: Encouraged recipients to contact Splash Pools LLC for their pool service needs.
  • Contact Info: Clearly provided contact information to make it simple for the reader to get in touch.

Splash Pools LLC used a consumer mailing list to ensure their postcards reached potential customers who were likely to be interested in their services. They specifically targeted single family homeowners who own a pool and have a home value of $200,000+ and an income of $100,000+.

The Results

They added $30,000 in annual revenue!

The campaign was a resounding success, yielding impressive results:

  • Responses: 30
  • Converted Responses: 10
  • Annual Revenue per Client: $3000 over the course of a single year ($250 per month for 12 months)
  • Investment: $4,248
  • Revenue Generated: $30,000
  • Return on Investment (ROI): 606%

This revenue and ROI is just for one year! Their results will continue to improve going forward the longer they retain each new customer as a recurring customer.

Splash Pools LLC’s direct mail campaign with PostcardMania demonstrates the power of targeted marketing. By investing in a well-designed postcard and leveraging a consumer-provided mailing list, they were able to generate significant revenue and achieve a high ROI. This case study is a testament to the effectiveness of direct mail marketing in the pool services industry. Get in touch with a marketing consultant today to get started on your own campaign!

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