POOL SERVICE SERVICES CASE STUDY
Blu Pool Co.
They generated $250,000 in revenue!
Campaign Info
Google Ads
Facebook & Instagram Ads
Revenue Generated
POOL SERVICE SERVICES CASE STUDY VIDEO
Blu Pool Co.
The Situation
Blu Pool Co. is a pool remodeling company located in South Jordan, UT. They wanted more pool jobs, so they reached out to PostcardMania for assistance with their marketing.
The Solution
PostcardMania designed a postcard that included the following features:
- Photo of beautiful pool remodeling jobs they completed to entice the recipient to call
- An offer of a 10% discount
- A QR code that makes it easy for the prospect to scan and visit the website for more information
- A list of benefits on the back of the card
Blu Pool Co. mailed 4,856 postcards to their own list of contacts. They also signed up for an Everywhere Small Business campaign that includes coordinated digital ads on Google, Gmail, Facebook and Instagram.
The Results
They generated $250,000 in revenue!
As a result, 25 people responded and they converted 10 of them. These new customers generated $250,000 in revenue for their business, which is an ROI of 6,330%.
Since then, they have ordered another 4,000 postcards and are looking forward to achieving even greater results.
