Peters Photography

The Situation

Peters Photography is a photography company in London, OH. They wanted to find a better way to advertise their photography services in the local community, so they reached out to PostcardMania to start direct mail marketing.

The Solution

PostcardMania designers created 10 different 6 x 11 inch postcard designs for Peters Photography. Each one included discounts on photography sessions and had a unique theme for the season, including high school graduation photos, fall, summer, and Christmas in July.

Each postcard design included enticing images encouraging the prospect to call and a QR code that when scanned goes to the website for more information.

Peters Photography mailed a total of 41,640 postcards. They used their own mailing list of contacts and targeted families in the local community. These cards were also a part of an Everywhere Small Business campaign that included digital ads on Google and Gmail.

The Google ads made 163,869 impressions and were clicked on 1,715 times, and the Gmail ads made 28,077 impressions and were clicked on 195 times.

The Results

They generated $600,000 in revenue!

As a result, they received 300 responses and converted all of them! These clients generated $600,000 in revenue for their business. They invested $33,425 on the marketing campaign, so their ROI amounts to 1,695%!

Since then they have ordered another 32,000 postcards and continued marketing with PostcardMania.