The Situation

First Baptist Church Pineville is a Baptist church in Pineville, LA. They wanted to increase the number of their church members and let local residents know about their services, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A QR code that goes to their website
  • A friendly photo of the pastor that encourages the recipient to attend a service
  • A description of the church on the back of the card that helps personalize the message

First Baptist Church Pineville mailed 2,500 postcards to a resident/occupant mailing list that targeted local residents living near the church.

The Results

They increased their worship service attendance by 200%!

As a result, 240 people attended their worship service. This was an increase of 200% since they were getting 80 attendees before the launch of this marketing campaign.

Since they achieved such great results with this mailer campaign, they ordered over 8,000 more postcards!

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