Mike's Boat Rock Repairs and Replacements

The Situation

Mike’s Boat Rock Repairs and Replacements, a boat and dock repair company in Fort Mill, SC, needed a way to promote their boat dock repair and replacement services. Although they were known for their tree removal expertise, they wanted to expand their offerings and reach boat owners in need of dock maintenance. To achieve this, they partnered with PostcardMania to launch a targeted direct mail campaign.

The Solution

PostcardMania designed a vibrant 6×8 postcard that included the following features:
• A strong offer of a 10% discount
• A list of services available for clear communication
• A QR code for easy access to the website
• Clear contact information

Mike’s Boat Rock Repairs and Replacements mailed 3,000 postcards over three mailings, with 1,000 postcards mailed each time to a carefully selected consumer list in their target market.

The Results

They generated $60,000 in revenue!

The campaign was a major success, with 15 responses and 15 converted clients, generating $60,000 in revenue. The total investment for the campaign was $2,631, yielding a remarkable ROI of 2,180%. With an average income of $4,000 per client, the company was able to significantly grow their boat dock repair and replacement business.

Mike’s Boat Rock Repairs and Replacements is now planning future campaigns with PostcardMania to continue building their client base and expand their service offerings.