Isaac's Moving and Storage

The Situation

Isaac’s Moving and Storage, based in Stoughton, MA, was looking to boost their client base and increase revenue. To achieve this, they turned to PostcardMania for assistance with a direct mail marketing campaign that would reach potential clients in their service areas.

The Solution

PostcardMania designed a series of postcards for Isaac’s Moving and Storage that included the following features:

• Clear, Compelling Offer: Highlighted their reliable moving and storage services with an offer of “Up to $500 off your next move”
• Trust-Building Elements: Included a list of their services and a “Celebrating 30 years in business” headline
• Call to Action: Featured a strong call to action encouraging recipients to call today for a free estimate.
• Visual Appeal: Used bright, attention-grabbing colors and images of a happy family.

Isaac’s Moving and Storage mailed 100,000 postcards over the course of several months, sending out an average of 3,000 cards three times a month. They utilized a targeted mailing list that they provided to ensure their postcards reached the right audience.

The Results

They achieved an impressive 1,168% ROI with postcards!

Drum roll please . . .

They generated $560,000 in revenue!

As a result of their direct mail campaign, Isaac’s Moving and Storage received 560 responses, converting 280 of them into paying clients. With an average income of $2,000 per client, they generated an impressive $560,000 in revenue.

Given their investment of $44,148, the ROI from this campaign stands at an incredible 1,168%.

Isaac’s Moving and Storage is thrilled with the results and plans to continue utilizing direct mail marketing to drive future growth.

Interested in launching a similar campaign for your moving and storage business? Contact us to get connected with a marketing consultant who can help you design and execute a successful moving and storage direct mail campaign tailored to your needs!