The Situation

Balance Lawn LLC, a landscaping company based in Salt Lake City, UT, aimed to expand their client base and increase revenue through targeted marketing efforts. Seeking effective outreach strategies, they partnered with PostcardMania for a direct mail campaign.

The Solution

Balance Lawn LLC provided their postcard design and PostcardMania created a campaign around it.

The 6.25 x 8.5 postcard featured:

  • An Offer: Prominent callout for a FREE consultation and estimate!
  • A QR Code: Provided for easy access to their website.
  • A List of Services: Clearly outlined to showcase their expertise.
  • Contact Information: Included for direct inquiries.

Balance Lawn LLC distributed 6,000 postcards via Every Door Direct Mail (EDDM) to target residential areas in Salt Lake City. EDDM is a effective, targeted service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate. The proof is in the results!

The Results

They generated $5,000 in revenue!

The direct mail campaign yielded significant results:

  • Responses: 20 homeowners responded to the postcards.
  • Conversions: 14 responses converted into paying customers.
  • Revenue Generated: $5,000 in total revenue from the campaign.
  • Seeing as the company invested $1,015 in the campaign, they achieved an impressive ROI of 393%.

Why not leverage direct mail marketing to attract new clients and expand your market presence with your very own landscaping direct mail marketing campaign? Get in touch with a marketing consultant today!

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