The Situation
Outdoor Independence is a landscaping company located in Neenah, WI. They wanted to increase their customers, so they reached out to PostcardMania for marketing assistance.
The Solution
Their 6 x 8.5 inch postcard included the following features:
- Two discounts on lawn services
- A list of landscaping services available
- Beautiful photos of landscapes to grab the recipient’s attention
- A spring theme to entice the prospect to renovate their lawns during the season
Outdoor Independence mailed 6,000 postcards in 2 separate mailings to an Every Door Direct Mail mailing list that targeted residents in the local community.
The Results
They generated 50-75 responses!
Outdoor Independence achieved very good results with this direct mail campaign. They generated 50-75 responses!
CSID: 56037