The Situation

Vibrant Lawncare, a landscaping company based in Middletown, OH, wanted to attract more clients and grow their business. They recognized the need for effective marketing strategies and decided to partner with PostcardMania for a direct mail advertising campaign.

The Solution

PostcardMania sent a beautiful 6 x 8.5 postcard for Vibrant Lawncare that included the following features:

  • Beautiful visuals showcasing stunning lawns to captivate potential clients
  • A prominent call-out offering a FREE consultation and estimate
  • A clear list of all the services provided by Vibrant Lawncare
  • A QR code for easy access to the company’s website
  • A strong call-to-action encouraging recipients to get in touch

PostcardMania shipped 1,000 postcards to Vibrant Lawncare who distributed them to their targeted audience in the local area.

The Results

They generated $3,000 in revenue with an impressive 555% ROI!

The postcard marketing campaign produced impressive results for Vibrant Lawncare:

  • Received 8 responses from potential clients
  • Converted 4 of those responses into new customers
  • Generated $3,000 in revenue from the new customers
  • With an investment of $457 for the campaign, they achieved an outstanding 555% return on investment (ROI)!

Encouraged by the success of this direct mail advertising campaign, Vibrant Lawncare has continued to work with PostcardMania, recognizing the value of their effective postcard designs and targeted mailing strategies.

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