The Situation

Josh’s Lawn & Tree LLC, a landscaping company based in Kingsville, Maryland, sought to increase their client base and revenue. To achieve this, they turned to PostcardMania for a targeted direct mail marketing campaign aimed at homeowners in their service area.

The Solution

PostcardMania crafted a 4.25 x 6 postcard designed to catch the eye and generate interest. The postcard featured:

  • Beautiful visuals showcasing Josh’s Lawn & Tree LLC’s landscaping and tree care services.
  • Strong call to action: “Keep your property looking its best with expert lawn care & tree services.”
  • An enticing offer for a FREE first lawn mow with a seasonal contract.
  • Visually appealing and easy-to-read layout to ensure immediate engagement.

Josh’s Lawn & Tree LLC mailed out 7,500 of these postcards to homeowners in the local area.

The Results

They generated $195,000 in revenue!

It was a smashing success! The direct mail campaign yielded remarkable outcomes:

  • They received 200 responses.
  • Out of these, they converted 100 responses into paying customers.
  • With a lifetime value of $1,950 per customer, the campaign generated $195,000 in revenue.
  • Additionally, 40% of these customers are expected to return the following year, adding an estimated $78,000 in revenue.
  • With an investment of $4,607, the campaign’s ROI stands at an impressive 4,132%.

Josh’s Lawn & Tree LLC plans to continue leveraging direct mail for future marketing efforts.

Interested in getting started on your own landscaping direct mail marketing campaign? We are here to help. Get in touch with a marketing consultant today!

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