The Situation

Bear Hollow Home Maintenance, a landscaping company based in Elysburg, PA, sought to expand their client base and increase revenue. They partnered with PostcardMania to launch a targeted direct mail campaign aimed at local homeowners.

The Solution

PostcardMania devised a compelling 6 x 8.5 postcard design featuring:

  • Offer: A promotion for a FREE consultation and estimate!
  • QR Code: Easily accessible for recipients to visit the website.
  • List of Services: Clearly outlined to showcase their expertise.
  • Call to Action: “Relax and let our team go to work for you.”

Bear Hollow Home Maintenance distributed 3,000 postcards to targeted homeowners in their local area.

On top of their direct mail campaign, they also signed up for Everywhere Small Business, which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you!

The Results

They generated $13,500 in revenue!

Their digital campaign saw Bear Hollow Home Maintenance in front of their target audience across multiple touchpoint platforms:

  • Google Ads
  • Total Clicks: 361
  • Total Ad Displays: 36,451
  • Facebook and Instagram Ads
  • Total Clicks: 196
  • Total Ad Displays: 11,240
  • Gmail Ads
  • Total Clicks: 22
  • Total Ad Displays: 3,533

The direct mail campaign yielded amazing results:

  • Responses: 30 homeowners responded to the postcards.
  • Conversions: 6 of these responses converted into paying customers.
  • Revenue Generated: $13,500 in total revenue from the campaign.
  • Investment: The company invested $2,951 in the campaign.
  • ROI: Achieved an impressive ROI of 357%.

Encouraged by these outcomes, Bear Hollow Home Maintenance plans to continue leveraging direct mail marketing as part of their ongoing strategy to attract new clients.

Interested in getting started on your very own landscaping direct mail marketing campaign? Get in touch with a marketing consultant today!

CSID: 55919
PostcardMania