The Situation

Tonka Lawns & Landscape is a landscaping company in Blue Bell, PA. They wanted to increase the number of new customers coming in, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania customized a 6 x 8.5 inch postcard template that included the following features:

  • An offer for a free consultation and estimate
  • Photos of pretty landscapes to entice the prospect to call
  • A list of available services
  • A positive five-star review from a satisfied customer
  • A QR code that the prospect can quickly and easily scan for more information

Tonka Lawns & Landscape mailed 5,000 postcards to local residents in the area.

The Results

They generated $9,000 in revenue!

As a result, they received 11 responses and converted 5 of them, generating $9,000 in revenue. With all of this extra work, they also had to hire a part-time employee.

With an upfront investment of $3,124, their ROI amounts to 188%.

Tonka Lawns & Landscape has continued their direct mail marketing campaign and has ordered another 2,500 postcards.

CSID: 56512
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