The Situation

2 Brothers Lawn Care is a landscaping company located in Athens, AL. They wanted to increase their annual revenue by adding more lawn service jobs to their schedule, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania customized a 6 x 8.5 inch postcard template that included the following features:

  • An offer for a free consultation and estimate
  • A list of available lawn services
  • Photos of beautiful landscaping jobs to entice the prospect to call

2 Brothers Lawn Care mailed 7,376 postcards to a consumer mailing list that targeted homeowners in the local area. The postcards were mailed out over 2 months.

The Results

They generated $95,200 in revenue!

As a result, they received 76 responses and converted 34 of them. These new customers generated $95,200 in revenue. Since they spent $4,492 on this campaign, their return on investment amounts to 2,019%.

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