The Situation

Gary Atwood is the owner of Atwood Insurance Services in Rockford, MI. He wanted to increase the number of his Medicare clients, so he reached out to PostcardMania for help with his marketing.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included a simple but professional design that gets his message clearly across.

Gary mailed 5,000 postcards and targeted local residents turning 65.

 

The Results

They generated $22,500 in revenue!

As a result, he received 10 responses and converted half of them. These new clients generated $22,500 in revenue. Since Gary invested 486 on this campaign, his ROI amounts to 4,525%!

Since achieving this success, he has run another 2 campaigns of 5,000 cards each!

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