The Situation

Billy Upton is an experienced State Farm agent who sells all types of insurance in Douglasville, GA. He wanted to market his business so that he could sell more insurance plans, so he reached out to PostcardMania for help.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • A friendly and professional photo of Billy that helps build trust with the prospect
  • A five-star review from a happy customer
  • The recipient’s first name, which grab’s their attention
  • A map of the office on the back of the card
  • A list of benefits of working with Billy over the competition

Billy mailed 15,000 postcards to local residents using a resident/occupant mailing list. He mailed the cards in amounts of 5,000 at a time on a monthly schedule.

The Results

He gained 30 new clients, which have a lifetime value of $360,000 in revenue!

As a result, he gained 30 new customers. Each customer generates $2,400 a year, so Billy generated $72,000 in annual revenue from this marketing campaign. Every customer typically stays for at least 5 years, so the lifetime value of these customers is $360,000! This brings his ROI to an impressive 4,116%.

Since this campaign launched, Billy has continued marketing with PostardMania, mailing 5,000 postcards a month on a routine basis.

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