The Situation

Kinsman Home Watch provides home watch services in Vero Beach, FL. They needed to find a good way to market their services to local homeowners in need of someone to check on their homes while away, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A QR code that once scanned goes to their website for more information
  • A professional and friendly photo of the owner, Nathan, to increase trust with the prospect
  • A five-star review from a happy customer
  • A list of certifications that show their business is reputable
  • Offers for discounts on a first service

Kinsman Home Watch mailed 1,000 postcards to residents in the area who might need their services. They used a consumer mailing list that targeted homeowners 55 and older in specific neighborhoods. They also ran coordinated digital ads on Google and Facebook through an Everywhere Small Business plan to remind the prospects to return to their website or call and sign up for services.

The Results

They generated $45,000 in revenue!

As a result, they gained 3 new clients and made $45,000 in revenue. With an upfront investment of $1,986, Kinsman Home Watch’s ROI amounts to an impressive 2,166%!

CSID: 57938
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