The Situation

Twisted Floors is a flooring company in Lake Geneva, WI, seeking to expand their customer base. They partnered with PostcardMania to create an effective direct mail marketing campaign that featured postcards.

The Solution

PostcardMania created a postcard direct mail campaign around a postcard that included the following features:

  • A strong visual appeal showcasing various flooring options
  • A special offer for a free estimate
  • A user-friendly QR code for easy appointment scheduling
  • A list of service provided

Twisted Floors mailed 9,068 postcards to homeowners earning $150,000 or more in their service area, allowing their mailings to be very targeted.

The Results

They generated $59,500 in revenue!

As a result, they had incredible results!

  • 17 responses and converted all of them
  • Generating $59,500 in revenue.
  • With an initial investment of $5,687, their ROI came to an amazing 946%!

Twisted Floors has continued their partnership with PostcardMania, ordering more postcards. Get in touch with a marketing consultant today and get started on your own home services and flooring direct mail postcard marketing campaign!

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