The Situation

Midwest Pro Wash and Exteriors is a pressure washing company located in Sylvania, OH. They wanted to increase their annual revenue, so they reached out to PostcardMania for marketing assistance.

The Solution

Midwest Pro Wash and Exteriors signed up for an Everywhere Small Business campaign than combined direct mail and digital ads.

Their 6 x 8.5 inch postcard included the following features:

  • Offers for a free driveway cleaning with the purchase of a roof cleaning, and free in-person estimates
  • Before and after photos of homes they have cleaned to encourage trust with the prospect
  • Photos of the owners of the company to show their legitimacy
  • A five-star review from a satisfied customer
  • A list of benefits on the back of the card

Midwest Pro Wash and Exteriors mailed 12,000 postcards using a resident/occupant mailing list that targeted local residents. Each mailing included about 4,000 cards and were mailed on a monthly mailing schedule.

Their coordinated digital ads ran on Gmail, Google, and YouTube. The Gmail ads were displayed 52,004 times and clicked on 794 times; the Google ads were displayed 67,094 times and were clicked on 876 times; and the YouTube ads were displayed 12,592 times and were clicked on 21 times.

The Results

They generated $16,200 in revenue!

As a result, Midwest Pro Wash and Exteriors received 25 responses and converted 18 of them, generating $16,200 in revenue. With an upfront investment of $6,791, their ROI amounts to 139%!

Since the completion of this direct mail marketing campaign, they have decided to continue mailing postcards and ordered another 12,000 pieces.

CSID: 56336